WWDC 2021: it’s all about the chips
Whichever way you slice it, WWDC 2021 will be all about the chips – the power, the potential, and the opportunity. Everything else the company talks about at its developer event depends on these processors.
Developers, developers, developers
Apple will be speaking primarily to developers at the event. He will want to reassure them that he is listening to the criticisms whispered by some during the recent Epic trial. He’ll want to find ways to keep them motivated, and I wouldn’t be surprised to see adjustments to the company’s payment structure as it seeks compromises that can both appeal to developers and avoid regulatory scrutiny.
The company will also want to discuss its software.
After all, most of his devices now run on some variant of the same OS X root and on Apple Silicon chips, so he’s never had a better opportunity to unify his platforms while celebrating their unique abilities. We anticipate news for iPadOS, for example.
But even incredible stories turn gray when it comes to the significance of Apple’s silicon adventures. Apple’s major mobile processors have replicated their success on the Mac, and it seems likely the company intends to take these designs to the next level at WWDC, as it sets the stage for new level products. professional and inexorably switches to 3 nm chips.
Doing with Macs
While it’s true that Apple intends to roll out a new chip in a new MacBook Pro at WWDC, its haute couture catwalk video is probably even now taking place in a secret room in Cupertino.
Apple has already introduced a new MacBook Pro at WWDC, for example in 2009 with the 13 inch. model and in 2012 with the Ivy Bridge chip from Intel. The press release and product pages will be being signed and the video and marketing resources finalized for the big reveal – and the usual suspects are already telling us the product specs thanks to predictable and always on-time “leaks”.
And yet, even though Apple does not Showcasing a new Mac at its Developer Show, WWDC will always be about chips.
A year after announcing the transition, Apple will want to discuss it because the reception they’ve received has been exceptional, sales have skyrocketed and customers have vanished. It’s at WWDC that the company will want to talk about how it plans to bring its teams together.
Mac, iPad, iPhone, even iPod touch – all of these devices have more that binds them together than they separate them, and although talking about turning these very different products into an amorphous whole makes no sense, allowing for better continuity. process and a more unified process. The user interface makes a lot of sense.
Because Apple doesn’t mind that you’re using a Mac, iPhone, or iPad to get things done, it wants you to use the best tool for the unique task you’re engaged in. The same goes for developers – Apple wants it to be possible to build once and serve all of its platforms.
This is, after all, what he built. And soon, I think you’re going to build these experiences on an iPad Pro.
A chip you can use anywhere
But even that goal doesn’t seem as ambitious as it could be. It’s worth thinking about what you can do when you have the essential hardware, software, services, and technology (Apple Silicon) which drives the entire ecosystem.
This type of control means you can optimize software and hardware before you start building. This means that you can create 10-year product roadmaps.
It also means that you can provide developer APIs that just aren’t possible on platforms that don’t have all of these things. Apple will want to talk about it too – how its control of the processor / software stack allows it to create an ecosystem within which developers can create unique experiences.
[Also read: 14 items of office equipment replaced by iPhone]
So, now at WWDC ’21, we have a migration story, a processor development story, a developer story, and some changes in Apple’s relationship with developers.
We also have a company that will want to start sharing some of its ambitions for its increasingly unified ecosystem.
Where is this puck?
Right now, Apple owns just about every technology used in its products, from design and operating system to unique aluminum alloys, packaging from renewable forests and components. designed / financed with close partners.
Apple even designs the production lines.
From or around 2023, this control will extend to cellular radio. Apple owns the stack and at the heart of that stack are its processor designs – low-power yet powerful designs deployed in smartphones, desktops, laptops, tablets and able to scale to anything. which carries a chip, from portable devices to vehicles, to medical. to industrial machines.
WWDC 2021 is all about chips. And the potential.
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