US Open winner Emma Raducanu is set to become athletics’ new star with immense market power
Even if you don’t follow tennis, there’s a good chance you’ve heard of Emma Raducanu in the last few days. The 18-year-old British tennis star, who only made his WTA debut three months ago at Wimbledon, has just made history by becoming the first qualifier, male or female, to win the US Open.
Raducanu, after his streak of 9 consecutive wins (including 3 in qualifying), pursued his dream of not losing a set and won against Leylah Annie Fernandez with 6-4, 6-3.
Raducanu was recognized almost overnight after her appearance at Wimbledon – tennis fans the world over and the international media fell in love with her unmistakable raw talent, endearing mannerism and, most importantly, the most modest smile that elicits. simply joy.
What is also of note however, is the teenager’s rising stardom in fields outside of athletic sports.
On September 7, two days before winning the US Open semi-final, Raducanu made his first big fashion debut with a candid interview aired on British Vogue (the article appeared online as well as in the issue magazine’s October 2021), ended with a photoshoot where the starlet is seen wearing the season’s hottest dresses from top designers such as Valentino.
For an 18-year-old who rose to fame so quickly with no fashion background, Raducanu looked natural on set and looked incredibly poised and sophisticated in a range of runway looks from Gucci, Alexander McQueen and Louis Vuitton.
She was once dubbed the ‘billion dollar girl’ by UK media and should soon have a crossover power like Serena Williams if she continues to perform professionally. With his innate beauty and approachable, down-to-earth personality, there is no doubt that Raducanu is the burgeoning sports personality with immense business power. Raducanu has already proven her sympathy on social media – she currently has over 800,000 Instagram followers at the time of publication, a drastic increase from a few thousand 3 months ago when she made her Wimbledon debut.
Marketing and public relations experts say Raducanu’s US Open cash prize (at $ 2,500,000) will be just the start of her recognition as a global personal brand – at such a young age, the Grand Slam winner has a long journey ahead of him. to become a true global celebrity with financial success to follow. She has been compared to the likes of Maria Sharapova (The tennis ace was the highest-paid female athlete in the world by Forbes for 11 consecutive years, peaking at $ 30 million in 2015) and Serena Williams (the star of the tennis has nearly 20 business partners with a net worth currently estimated at $ 240 million, and is known to be heavily involved in fashion, music, and the entertainment industry in general). Of multicultural origin, Raducanu would be welcomed by young Internet users mainly composed of Generation Z and Generation Y.
I don’t know about you, but I’m watching the space for Emma Raducanu.