TikTok Records All-Time High Downloads of 200m in Q1, 2020 led by India
The popular video sharing platform TikTok continues to grow at a high rate around the world based on the number of new app downloads. Data collected by Learnbonds.com indicates that in the first quarter of 2020, the platform saw a record 200 million downloads, a growth of 28.20% from the fourth quarter of 2019, when downloads applications were 156 million.
Downloads peaked in March when the app added around 75.5 million new downloads. This figure represents a growth of about 24.79% from the 60.5 million downloads in February 2020. Interestingly, the downloads in February were down about 5.5% from the 64 million downloads. January.
An overview of TikTok downloads since Q1 2019 shows steady growth. In the fourth quarter of last year, December saw the highest number of downloads of 2019 with 57.5 million. For last year, the lowest downloads were recorded in February, when the figure was 36 million. In 2019, TikTok saw over half a billion app downloads at 523.5 million.
The downloads were recorded on the main app and the lightweight app of the platform. TikTok is available on iOS and Android platforms. In particular, most of the downloads are made on the Android platform which offers four different versions of the application available in various countries around the world.
TikTok’s rise in downloads comes amid the global coronavirus pandemic, which has seen consumers focus more than ever on their mobile devices as they seek new ways to shop, work and interact .
TikTok skyrockets despite security concerns
From the data, it is clear that TikTok’s growth has not been affected by recent concerns raised about the app. Towards the end of the fourth quarter of last year, the TikTok came under investigation by U.S. authorities on national security grounds. Questions have increased due to the app’s Chinese links. On the other hand, the UK has launched a survey on how the app uses data relating to young users.
TikTok is currently available in approximately 150 countries with support for 75 languages. Several countries have stood out when it comes to TikTok adoption in recent months. The data also highlights the countries that had the most downloads in the first three months of 2020.
India tops TikTok’s new downloads
In the first quarter of 2020, India led downloads with 55 million new installs of TikTok apps. The figures represent around 27.4% of the total downloads observed in the first three months of 2020. Brazil was the second highest country with the most downloads with 14% of the total downloads. The United States was third in downloads with 13.7%, followed by Indonesia with 6.7% while Russia closes the top five categories with 4.1% of total downloads.
Downloads from Mexico accounted for 3.5% of the cumulative figure, followed by the Philippines at 3.4% while Pakistan at 2.7%. Egypt had 2.6% with Turkey closing the top ten categories with 2.6% of downloads. Downloads from other parts of the world were around 46.4 million, or around 23.2%.
India continues to be one of the main markets for TikTok despite having a difficult journey initially. At one point, the app was banned in the country over allegations that it exposed minors to sexual predators and pornographic content. However, the app was restored after TikTok showed it revised its content guidelines.
From the data, it is clear that TikTok is now a major threat to established social media platforms like Facebook (NASDAQ: FB). Notably, Facebook owns Messenger, Instagram and WhatsApp, other popular social media platforms. With the growth of TikTok, will the other social media platform see a drop in its new trend of downloads and correlate with the market movements anticipated by various top? securities brokers or the best investment apps in UK, is something to watch for later in 2020-21.
TikTok is a growing social networking platform that allows users to create 15-second videos, accompanied by music clips. The app comes with a diverse library of editing tools, filters and effects allowing users to adapt and remix other users’ posts. Besides sharing videos, the app also allows users to view content from other users.
Some of the popular content on TikTok centers around lip-syncing, dancing, comedy skits, and other physical activities. The features appealed to young people, which led to the growing popularity of the app and becoming one of the best trading apps in the UK and around the world.
Notably, major global brands whose stocks are listed on the NYSE or LSE (Find out how buy stocks here) have taken note of the popularity of TikTok and made it a marketing tool. Sony Pictures, Paramount, Clarins, Pull & Bear, Adidas, Nike and Samsung have established a presence on TikTok in recent months.