Shannon Abloh will lead a new creative company dedicated to the work of Virgil Abloh
When Virgil Abloh died at the age of 41, the creative force had already left behind a colossal body of work. Now his legacy will continue through the new Virgil Abloh Securities, which, according to a statement, is a “creative company founded by Virgil Abloh” to pursue the designer’s ethos and essence globally through a variety initiatives yet to be announced. His wife, Shannon Abloh, will serve as the organization’s chief executive and chief executive officer.
The collective will be made up of longtime creative collaborators of Virgil using the late designer’s innovative methodology. The scope of projects spanned the industries and disciplines of art, architecture, engineering, creative direction, art direction, industrial design, fashion design, music, film , writing and philanthropy. In a statement, it was stated that Shannon Abloh would make further announcements this summer. A spokesperson confirmed it could be as soon as June.
Abloh’s enthusiasm for design overshadowed other creatives and often left him scattered. Even if the impression was there, he wouldn’t have wanted it to be otherwise. A former publicist once remarked that he was often on several flights a day to manage his collaborative projects and engagements. To grasp the breadth of his work that spanned beyond Off-White and Louis Vuitton, a quick roundup from VirgilAbloh.com reveals the breadth of his career. Abloh has worked with brands beyond fashion, such as Evian, IKEA and Mercedes-Benz, where his aesthetics and ideas have been applied to automobiles. LVMH supported collections and post-mortem projects; most recently, the Nike X Louis Vuitton exhibition presented at Greenpoint, which ended on May 31st.
Virgil Abloh Securities will also launch a new philanthropic institution that will likely build on some of the projects in this area that Abloh has already passionately created, such as the Fashion Scholarship Fund for Black Students. The aforementioned Nike X Louis Vuitton exhibit featured a style that auctioned off 200 pairs, raising more than $25.3 million for the fund. Abloh’s goal was to “actively create pathways for greater equity and inclusion for diverse talent in the creative industries.” Abloh has spoken out about such causes, teaming up with Stussy on a T-shirt, for example, created for the “I Support Black Business Startups” initiative.