Christian Manou

Main Menu

  • Fashion Financing
  • Fashion Wealth
  • High Fashion
  • Louis Vuitton
  • Cash

Christian Manou

Header Banner

Christian Manou

  • Fashion Financing
  • Fashion Wealth
  • High Fashion
  • Louis Vuitton
  • Cash
Louis Vuitton
Home›Louis Vuitton›LVMH Mot Hennessy Louis Vuitton: Wines & Spirits July 19, 2021 In the era of Aerocene Ruinart collaboration with Toms Saraceno

LVMH Mot Hennessy Louis Vuitton: Wines & Spirits July 19, 2021 In the era of Aerocene Ruinart collaboration with Toms Saraceno

By Bertha Hawkins
July 19, 2021
0
0


The permanent installation Movement created by Tomás Saraceno with Aerocene for Ruinart is inspired by the shared recognition of the urgency of fighting climate change. With his work, the Argentinian artist emphasizes how seriously the terrestrial ecosystem is unbalanced due to human activities. A difference of one degree is enough to make an inflatable aerosol sculpture fly, just as the heating of one degree in the Champagne climate disrupts the ripening of the grapes….

The work uses the power of the sun, illustrating how dependent the making of champagne is on the forces of nature. The “aeroglyph” sculpture leaves a poetic imprint in the sky above the Maison Ruinart. “We believe that art has the power to connect people and make the world a better, more sensitive and smarter one,” says Frédéric Dufour, President of Ruinart.

The ephemeral flight becomes a lasting experience. Merging art and science, this dynamic project offers a chance to better feel the natural rhythms. The Aerocene becomes floating and takes off thanks to the heat of the sun. The work thus evolves with the changing rhythms of nature while a sensor captures its sinuous trajectory, transposing the route into an immaterial sculpture, the Movement.

The art of Tomás Saraceno is anchored in a keen observation of nature, perfectly reflecting the meticulous care with which Ruinart maintains his vines. Global warming has prompted the historic Champagne house to pursue a multitude of initiatives to protect the environment and fight against climate change, including sustainable wine-growing practices that promote biodiversity, especially in its historic Taissy vineyard.

“Precision and environmental awareness are essential for us. A single degree of additional temperature can have a huge impact on the texture and aromas of our wines, ”notes Ruinart Cellar Master Frédéric Panaïotis.

To promote these values ​​to a wider audience, Ruinart called on Tomás Saraceno, whose artistic vision resonates with the Maison’s commitment. The new installation takes the form of an “aeroglyph” in augmented reality to raise awareness of the threats to our ecosystem. It enters the artistic terroir of Ruinart, which will celebrate its 300th anniversary in 2029. The oldest Champagne house in the world has thus started the countdown and will welcome up to ten additional new works by 2029. They will enrich its heritage symbolic through a dialogue between art, nature and technology.

Tomás Saraceno is an artist whose work is intimately linked to the observation of nature. He has gained international fame for his committed and environmentally conscious approach to art. An architect by training, in 2015 he embarked on a remarkable flight over the New Mexico desert in a solar-powered hot air balloon, presenting his performance in Paris during the COP21. With Movement, the artist signs a new digital work anchored in Champagne and in harmony with our environment.

Visitors can see the work on site through the Aerocene app, giving them a glimpse into a new era of low-carbon mobility. “While we are faced with global warming and climate change, we must learn to live with these constraints while doing everything possible to maintain a balance,” concludes the artist.

Warning

LVMH – Moët Hennessy Louis Vuitton SA published this content on July 19, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on July 19, 2021 02:45:05 PM UTC.



Source link

Related posts:

  1. Eiza González turns into the primary Mexican to be the picture of Louis Vuitton – Explica .co
  2. Virgil Abloh Created The Most Spectacular $ 39,000 Purse These Eyes Have Ever Seen – BroBible
  3. Florida couple charged with COVID fraud
  4. Luxurious Tie Market to See Robust Enlargement by 2027
Tagslouis vuitton

Recent Posts

  • A first for StockX, Gucci’s new course, Kappa’s US deal – WWD
  • The Card With Bitcoin Rewards
  • What does Russia’s green light on parallel imports mean for brands?
  • Lizzo embodies slippery glamor with Lush Lorraine West necklaces and a gold flute
  • Companies pay biggest premiums on new bond deals since peak of Covid

Archives

  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • August 2020
  • July 2020
  • March 2020
  • January 2020
  • November 2019
  • April 2019

Categories

  • Cash
  • Fashion Financing
  • Fashion Wealth
  • High Fashion
  • Louis Vuitton
  • Terms and Conditions
  • Privacy Policy