Louis Vuitton under fire for criticism over recent promotional video after fans noticed Kim Taehyung’s omission
Fans of BTS, aka BTS ARMY, were overjoyed to hear that the K-pop sensation was signed as home ambassadors for luxury brand Louis Vuitton. However, many weren’t impressed after the brand’s recent incident on Twitter.
Earlier this year in April, Louis Vuitton announced their proud decision to sign BTS to their team as one of their promotional faces. Later that year, on July 5, 2021, the group revealed that they would be promoting the Louis Vuitton Fall-Winter 2021 Men’s Collection by Virgil Abloh during a runway show in Seoul.
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Where is Kim Taehyung? BTS ARMY notices missing member ‘V’
The show ended on July 7, 2021. To continue promoting the collection, Louis Vuitton’s official Twitter account posted a clip of the K-pop group wearing their collection.
Fans were thrilled to see BTS model the high fashion luxury clothing line. However, their excitement died down when they realized that Group V member aka Kim Taehyung was missing from the video.
Angered by his omission, fans took to Twitter to let Louis Vuitton know how they felt. BTS ARMY repeated the phrase “BTS is 7”, which started trending on the platform.
Louis Vuitton then uploaded an entirely different video, this time with all of the boy group seen. However, their previous video remains posted, which continues to elicit a backlash from the ARMYs who demand that it be re-edited and uploaded to include Kim Taehyung.
It’s a familiar phenomenon and BTS fans are tired.
For BTS ARMY and BTS themselves, this isn’t the first time they’ve seen a group member being excluded from professionally managed promotional content.
At the 2020 MAMA Awards in South Korea, BTS member Jin was missing a promotional poster featuring some of the artists participating in the awards show.
That same year, member Kim Taehyun was excluded from a promotional poster for another awards ceremony called the A CASSEROLE rewards.
When the BTS movie “Break the Silence: The Movie” was making its way to theaters around the world, a certain place had Kim Taehyung’s name omitted from the credits of the poster they were using for the promotion.
With so many incidents like these, it’s no wonder the fandom is fed up.