Louis Vuitton chooses Millie Bobby Brown as brand ambassador – WWD
ALL THE GOOD THINGS: Nicolas Ghesquière has made no secret of his “Stranger Things” fandom, with even a T-shirt bearing a poster of the Netflix series in his spring 2018 collection for Louis Vuitton.
When cast members including Millie Bobby Brown visited the creator’s studio in 2016, speculation swirled that a collab would follow. Six years later, the French luxury house named Brown its brand ambassador, making her debut in an eyewear campaign alongside model Karlie Kloss and singer Lous and the Yakuza.
“I met Nicolas Ghesquière six years ago and since then I’ve been a fan of his work at Louis Vuitton. Today, I am proud and honored to join the Louis Vuitton family. Truly a pinch for me, a full circle moment,” Brown said in a statement.
The 18-year-old British actress, who plays telekinesis Eleven in the sci-fi series, was photographed by Steven Meisel against a terracotta backdrop wearing My Monogram sunglasses and the square-framed LV Moon style.
Brown, who is signed to IMG models, has previously appeared in campaigns for companies including Calvin Klein, Pandora, Moncler and Samsung. She also owns a majority stake in her cosmetics and skincare brand Gen Z Florence by Mills.
The Vuitton campaign, which will go live on Tuesday, was styled by Joe McKenna, hair by Jimmy Paul and makeup by Pat McGrath. It will appear in print and online until August.
Brown, who frequently wore Louis Vuitton on the red carpet, was nominated for two Emmys for “Stranger Things” and in 2017 won the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series with her costars.
In 2018, she became the youngest person to appear on Time magazine’s list of the world’s most influential people. In the same year, she also became UNICEF’s youngest Goodwill Ambassador.
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