Hoyeon Jung named Louis Vuitton Global Ambassador
Louis Vuitton appointed Squid game star Hoyeon Jung as the new Global Brand Ambassador, joining global K-pop group BTS. The deal comes after the model’s successful debut on the Korean show Netflix, which has become one of the streaming giant’s most popular titles.
“I am honored to start my acting career with Louis Vuitton, with whom I have worked throughout my modeling career. I look forward to the partnership as a global brand ambassador, ”Jung said in a statement. Nicolas Ghesquière added: “I immediately fell in love with Hoyeon’s great talent and fantastic personality, and I can’t wait to start this new chapter in the journey we started at Louis Vuitton a few years ago.
Jung debuted on the world catwalks in 2016 as a Louis Vuitton exclusive. The star, who picked up Fashion Month with her iconic red hair, recently marked a defining moment with her role as Saebyeok in Squid game. When the show premiered, Jung became the most followed Korean actress on Instagram, surpassing big names like Song Hyekyo.
See the official announcement below. In case you missed it, here are five facts about Jung you should know.