Emma Raducanu joked that she wants enough money for new AirPods during the US Open, now she’s the face of Tiffany and is set to become Britain’s first billionaire sportsman
Emma Raducanu was joking when asked what she would reward herself with during the US Open.
Then she said she was considering enough pricing to buy a new pair of AirPods, but her earnings at Flushing Meadow – all Â£ 1.8million – and the superstar life that followed saw her become the face of Tiffany.
âThere is a joke in my squad because in my first round qualifying game, I lost my AirPods, and I was basically running around the training room for about three minutes before my call to keep trying to find it. “Raducanu told ESPN during The tournament.
“But, I lost it and I was like, ‘you know and if you win this game you can buy yourself a pair of AirPods.'”
Ultimately, the 18-year-old made history by becoming the first qualifier to win a grand slam and the luxury jewelry retailer is just the beginning.
Not bad for someone who has just finished their high school diploma when many of their peers are just about to start university and will be thinking about student loans and overdrafts.
Raducanu is considered a marketer’s dream, having been popular in the UK and US, while also attracting the Chinese market.
Her mother is from China and her fluent Mandarin has already seen her fan base grow in Asia.
The Bromley teenager is a client of IMG “super-agent” Max Eisenbud, who has helped Maria Sharapova and Li Na earn tens of millions of pounds over the course of their careers.
His contract with Tiffany is said to be worth a seven-figure sum.
“This is such an iconic brand and I have felt connected to it for quite some time,” Raducanu told British Vogue.
âI have worn the ring, bracelet, earrings and crossover necklace throughout the [US Open] tournament. These pieces will always be very special to me.
The mail report that Raducanu had two ongoing endorsement contracts, with Nike and Wilson, and are worth a combined Â£ 100,000 per year and are on one-year contracts.
Sportswear company Castore, which has made deals with Andy Murray, Newcastle and Rangers, is reportedly keen to talk to the teenager.
Their existing deal with Nike may have put them in pole position, while Adidas is also reportedly going around in circles.
Raducanu also wore a Chanel dress to the Met Gala, another brand also linked with a potential deal.
Dozens of other global brands in the fashion, automotive, soft drink and beauty industries will line up.
“This is the start of something epic,” public relations guru Mark Borkowski told The Guardian.
“She’s a billion dollar girl, there’s no doubt about it. She’s the real deal. It’s not just that she plays amazing tennis, it’s also her background, her ethnicity, her background. freedom of mind. People also like the fact that she is vulnerable, but don’t care about the pressures. “
Asked about her newfound wealth and if she had bought anything yet, Raducanu told Good Morning Britain: âI haven’t bought anything yet.
âI know tennis is a very expensive sport, from when I traveled at a young age there is a lot of expense so it’s probably going to go that way.
âI don’t really think about the financial aspect, I just like to compete.
“I did not sign in [to see the bank balance], I did not do anything. Just been home or in the present moment, I haven’t even thought about it to be honest.
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