Day in the life of Tyra Myricks, Jam Master Jay’s daughter
- Tyra Myricks, 28, makes seven figures a year working a day job and five side pushes.
- She works for Drake, owns a fashion line, branded business, entrepreneurial resource website, pizzeria, and co-owner of a gym.
- For Insider, she explains what a typical day looks like.
- See more stories on the Insider business page.
If the Land of Side Hustles had a queen, she would surely be 28 Tyra myricks, daughter of hip hop legend Jam Master Jay. It all started in 2009 when she launched a fashion brand while still in high school that ultimately helped her find her way into college. She first went to college to study before medicine, but dropped out after the label saw her earn more than double her tuition.
She’s taken the streetwear world by storm with celebrity partnerships and advertising on Instagram’s TMZ the Shade Room. In 2012, she renamed the company now known as Wealth like high fashion streetwear.
“It’s not the business you do, it’s what you do differently,” she told Insider.
In addition to owning a fashion brand, and branding and merchandising company, she is also co-owner of The method, The first black-owned gymnasium in Los Angeles. Myricks is also set to launch a pizza restaurant with T’yanna Wallace, daughter of rapper Biggie Smalls, and she is co-create a platform provide young entrepreneurs with the resources to start their own businesses.
“It’s not an easy game,” she said as an entrepreneur. “Everyone on the internet shows the great side, but no one shows the treacherous side where it’s hard to get up in the morning.”
His daily job, of course, is to work as the director of design, merchandising and development for Drake’s lifestyle brand OVO, which earns him six figures a year. In total, she makes about seven figures a year and says the secret to her success is knowing how to constantly be nimble with the opportunities that life offers her.
For Insider, she explains how she uses this process on a daily basis.
She wakes up at 5:45 a.m.
Waking up before dawn, Myricks prays, takes a shower, gets dressed and takes six shots of espresso. Her first stop this morning is at The Method to get the gym ready for opening.
Around 6:30 a.m., she leaves the house and puts on some gospel music as she drives downtown, trying to outsmart the morning traffic.
At 7 a.m., she opens the gym and has breakfast
She arrives at the gym and inspects everything to make sure the space has been cleaned properly before closing the night before. She also folds extra towels and prepares the system for guests.
Myricks became part-owner of the gym after investing a substantial amount last year, although she refused to share how much she gave. There are no employees at the gymnasium, although it has 17 independent contractors. It opened in a new location last summer amid the pandemic. Myricks clearly remembers that day because a few days later the city of Los Angeles closed its doors again due to COVID-19.
“It was a big opening, a big closing,” she said.
During the shutdown, they moved the classes outside, which helped cover overhead (rent is $ 6,500 per month). Currently, the club has nearly 300 members, which gives it a sense of exclusivity, which Myricks appreciates in all of his entrepreneurial endeavors.
Membership is $ 99 per month, another reason to guarantee top notch service. “What’s stopping someone from going to Planet Fitness for $ 30 a month?” Myricks said.
After opening the gym, she has breakfast. That day: a green smoothie.
Then she gets ready for her day job
Myricks is also the director of design, merchandising and development for rapper Drake’s OVO lifestyle brand. At 9:30 am, still at the gym, she is getting ready for a
call with the OVO team to discuss upcoming projects. It lasts until around 11 a.m.
Co-founded by Drake in 2011, OVO is known for selling high-end streetwear and has worked with Canada Goose and Major League Baseball, as well as hosting pop-ups at Nordstrom and the once popular retail store Colette in Paris. . “I look at the recipe and formula that a lot of successful people use and take little pieces from it to create my own recipe and formula for success,” she said.
Then another business partner meets her at the gym to discuss upcoming plans for the brand agency they own together. Drake offered Myricks a job after seeing some of the branding and merchandising work his agency did for an artist signed to his label. She moved from New York to Los Angeles in 2017 to take the job.
Without giving exact numbers, Myricks said she makes six figures a year working at OVO, where she leads the design team, approves and rejects designs, and deals with manufacturers overseas. “It’s a constant 24 hour job because China and other manufacturers are 12 hours ahead of us,” she said. “When you ask what a day looks like – it’s literally a day. It’s a constant revolving door that never stops.”
At 11:28, she starts working on her fashion side
Then she heads to the factory she co-owns with a business partner and begins ordering fabric for her Wealth fashion line which she sells primarily online and at a store in downtown Los Angeles.
“It’s not because other stores aren’t interested,” she says. “We like to keep the exclusivity.”
She also talks with her business partner about plans to renovate the neighboring space to expand the plant, make sure production is on track and approve new models of sweaters. Currently 16 people work for his company and the brand produces around 2,500 units per week. Each item sells for between $ 13 and $ 1,300.
Finally, it’s lunchtime
An assistant brings him his lunch around noon, which today is a salad of grilled chicken. Before eating it, however, she heads over to the screen printer to drop off samples for Wealth’s upcoming fall / winter collection.
When she arrives at Wealth headquarters around 2 p.m., she is finally having lunch packing up all the orders that have arrived the day before, preparing to ship them to customers.
Then she orders a double espresso from the Blue Bottle Cafe. Then she keeps moving.
Around 4 p.m., she finally ships the Wealth packages, then heads to the downtown Inflamed store, the only brick and mortar store that sells Wealth. There she replenishes and checks inventory.
On another side scramble
Then, she goes to a meeting at the pizzeria she opens called Juicy Pizza to discuss the patio design and merchandise. Myricks said she came up with the idea for Juicy Pizza because, as a New Yorker living in Los Angeles, she felt that there was “no good pizza in Los Angeles.”
“The more I thought about how to bring this New York theme to Los Angeles, I thought to myself, who represents New York more than Biggie Smalls?” she continued. So she called her friend T’yanna Wallace, daughter of the late rapper, and pitched the idea to her. “She loved it,” Myricks said.
Myricks also knew the importance of contacting Wallace because, being the daughter of the late Jam Master Jay, she knows firsthand what it is like to share her father’s name and career with people. “I was like I didn’t want you to invest anything,” she recalls telling Wallace. “Let’s just make money together. Let’s make some moves.”
The store is slated to open later this year.
Last stop: a dinner reservation downtown
At 7 p.m., she meets two friends at a Latin restaurant called Dama downtown, where she orders a celery salad with pineapple juice, Mexican corn and a Tostada oxtail.
She collects the shipping bags from the storage unit before heading home.
Around 9 p.m., she finally arrives home and begins to relax, if only for a moment. She responds to emails before starting her next project, a celebrity client merchandise website, which is part of the brand agency she co-founded.
Around midnight, she falls asleep. In five hours she will get up and start over.