adidas x Gucci is the hottest new campaign – Rain
The highly anticipated adidas x gucci collaboration designed by the creative director of Gucci, Alexander Michelle, launches today. The collection was first presented at the ‘Exquisite Gucci’ Fall Winter 2022 show. It is now available for purchase. For this historic collaboration, Alessandro Michele skilfully blended the codes of Gucci with the history of adidas sportswear. The result is high fashion streetwear silhouettes that are both sporty and luxurious. Interestingly, Michele found particular inspiration in an adidas archive catalog from 1979.
In the dazzling new campaign captured by the photographer Carlijn Jacobs, models strike active poses in ready-to-wear, footwear, accessories and jewelry. The iconic GG monogram and the three iconic adidas stripes start a new dialogue together. Jacquard fabrics, leather heels, suede loafers and silk fringes are just a few of the collaboration’s unique highlights.
It should also be noted that the commitment of both brands to sustainable development is displayed. The collection includes several pieces made with polyester, cotton and viscose to reduce its environmental impact.
The collection will be available online, below and via Gucci Pop-Ups. In addition to pop-ups, Gucci will open dedicated pop-in boutiques in existing stores: New York Wooster Street and Fifth Avenue, Gucci East Hampton, Miami’s Aventura Mall, Chicago Michigan Ave, Houston Galleria, Atlanta Lenox and Holt Renfrew Toronto. Yorkdale. A dedicated product selection will also be available on the adidas CONFIRMED app.
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