8 ways to increase your income during a slow summer
What can businesses do to increase their income during a slow summer season?
To help local Arizona businesses increase profits during generally sluggish seasons like summer, we asked marketers and business leaders this question for their best growth strategies. From launching social media campaigns to engaging in the community, there are several key suggestions that can help you increase your sales this summer.
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Here are eight ways to increase your income during an off-season:
- Launch social media campaigns
- Organize educational events
- Partner with an influencer
- Immerse yourself in the Arizona summer community
- Get creative with summer specials
- Create value for customers
- Reconnect with customers
- Optimize sites for mobile users
Launch social media campaigns
Summer is a slack season for many businesses, but it’s also a great time for business leaders to employ innovative marketing strategies! I would recommend using your excess capacity to run social media campaigns to generate more word of mouth referrals. We did something similar on our Facebook page last summer, and it has helped increase the number of virtual tours and enrollments in our schools despite the uncertainty of the pandemic.
Jeanne Kolpek, Cadence education
Organize educational events
Since we are in the financial industry, we filter hundreds of questions on personal, business and start-up loans. One idea we bounced back on during the slower summer months is to organize virtual educational events to share more information about unsecured financial loans to business owners – or even to our referral partners such as business brokers or franchisors – to encourage them to consider this as an option financing. It’s a great way to educate people about something we’re passionate about and find new clients who need our services.
Grant Ferguson, Unsecured source of funding
Partner with an influencer
One of the biggest growth opportunities we’ve seen is partnering with brands and influencers. While the summer months can be slow for your business normally, there are other brands and opportunities that are probably booming. How can you partner or develop a relationship with a brand, influencer, or other opportunities that can help strengthen your brand during the quieter months? Knowing that things will be slower, you will have more time to get creative and see if you can achieve something exciting!
Stephanie Schull, Kegelbell
Go out and network
One of the best ways to build your brand is to make personal connections with people. Summer is the perfect time to do it! Register for various industry-branded events, conferences, and even social gatherings. You never know who you are going to meet. While you are there, talk about your brand and why your product or service is important to you, but even more important and valuable to them as customers or potential customers.
Ronniba Pemberton, Markers
Get creative with summer specials
The slack season of a business is the time to get creative in reducing inventory and driving traffic. Suppose you have goods to clear customs; you can arrange a special offer or a gift. It will help you make room for new products and introduce new customers to your business. Partnering with a complementary or neighboring business can also help expose your business to new customers. Running a promotion around gift cards will also help with cash flow. Keep in mind that these gift cards will be used in the future which will impact revenue at the time of use.
Kimberly Bugs, Flourish Business Services, LLC
Create value for customers
Create content to help your customers. Answer FAQs, offer recipes or lifestyle tips related to your brand. How do you feel when someone helps you and doesn’t ask for anything in return? This is how you want your prospects and customers to feel. Creating that emotional connection will amplify your brand awareness.
Tanya Gagon, Miss Details
Reconnect with customers
Companies that reconnect with their customers in an authentic way, whether through social media or direct contact, can generate more dynamism during slow cycles. Take a moment to thank those who brought you to where you are, show how your business serves the community and where you want to be in the future. Communication is always the key and transparency of goals builds trust.
Marc Young, MyCreative Inc.
Optimize sites for mobile users
When two-thirds of internet users use shopping apps on their mobile devices, it takes a big effort to attract that market. Especially when we may only have our phones with us on vacation. In 2021, people are more likely to compare, order and review products and services on their mobile phones; we need to do more to attract this market. This is even supported by Google’s rollout of including Core Web Vitals in their search rankings, which means websites have to perform faster if they are to keep pace.
Jacob Byers, Ohmni
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